Six Tips for Creating a Successful Website
2007-04-22
There once was a time, namely the late 1990’s, where any man could create his own website - this was also a time when any man did. Fortunately, things have progressed from this hellish limbo, and now most people will only visit, let alone know of a website if it passes the grueling tests of the consumer market adequately.
Here are six handy rules of thumb to follow when considering forming your own web enterprise:
Building Blocks
- Acquire a domain name,
web hosting and web publishing software. You need these three to put the website online. A .com domain name will cost around $10 a year and will have significant benefits in conparison to a free domain such as “.tk” – I recommend www.godaddy.com. The reliability of your web hosting is very important, www.hostedfx.com is quite reliable and well priced. I also recommend the 30-day trial of www.macromedia.com.
- A few accomplices, which to each is divided certain minor tasks to share the load of up keeping a website, come in extremely handy in the most unexpected of times, e.g. the website should not be your life, so if real life calls, a partner can monitor the site in your absence.
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One must be dedicated to create a site, and therefore should keep it a priority update the site often with new material, so as to keep visitors appeased.
Thinking caps on:
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Plan what your website will offer its visitors thoroughly. Try to make an attempt at something unique or different, something that stands out from the crowd. Keep in mind, there are a lot of other websites than yours.
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Mud mapping your site’s various facets and potential uses is boring. However, successful webpage owners will agree, patience is a virtue that will be sourly missed if avoided.
What you sew is what you reap:
- Whether the site is intended or used for business or leisure related visitation, most people will expect to view sites as professionally made, so keep it commercially acceptable.
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Try and relate the site’s content, right down to the colors used, relevant to the target audience. They will feel more at home in thinking that the site contains something they want or can associate with.
If you can see it from the street…:
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The aesthetic layout of your site will be what decides a user’s first impressions of it. Avoid large loading Flash based material; studies have shown that over 40% of traffic will be lost from a website with long loading instances.
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Use positioning and color scheming relevant to the target audience, for example. A computing related site might have electric neon blue highlights on a minimalist grey fascia, to subtly represent computer technology and raw electricity.
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Favorable at present are anti-aliased vector graphics, the kind you see in Macromedia based software, amongst others. This style is neat, visually pleasing and denotes that your site might contain quality content, on par with major corporate sites. Take extra time to create or edit stylized buttons as opposed to hyperlinked text, the effect will be drastic, but use sparingly.
Interactivity:
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Incorporate portions of your site to pages that can be interacted with, such as forums or Wiki’s; studies have indicated the levels of interactivity present in computer games are key to their preference of games over repetitive homework or chores.
It’s not what you know…:
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Once your site is ready for publication, get the word out! Let people know about your web venture through relevant forums or link trades with other sites for a mutual traffic increase.
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Alternatively, you could sign up with a popular online advertising agent such as Google or Adbrite to post ads on relevant searches, eventually gaining enough traffic to host advertisements and make per-click profits. This can be costly initially, and corporations such as Google’s policies are strict, but as they say, “you have to break a buck to make a dime”.
So there you have it. The ground rules that a surprising amount of novices do not utilize, and often fail due to. Follow these basic principles, and your website will be 6 steps closer to becoming the home page for more than 1 billion web browsers.